Campaign Overview
The campaign began with bus shelters around Los Angeles.
And here’s what people heard by calling 1-833-GUNSURE, our fake insurance hotline.
We also targeted Social.
And drove everyone to our LouderThanGuns.com website
Two weeks after launch, we replaced all ads with our call to action, the #LouderThanGuns campaign.
We also created mini-docs featuring local students.