YES! MORE ADS

Campaign Overview

The campaign began with bus shelters around Los Angeles.

And here’s what people heard by calling 1-833-GUNSURE, our fake insurance hotline.

We also targeted Social.

And drove everyone to our LouderThanGuns.com website

Two weeks after launch, we replaced all ads with our call to action, the #LouderThanGuns campaign.

We also created mini-docs featuring local students.