Insurance protects you from something you hope never happens. But as gun violence rises, how soon before we start insuring ourselves from the inevitable?

In this idea for the Mayor’s Youth Council to End Gun Violence, we created a fake insurance company to bring attention to the epidemic, then gave people the tools to create positive change.

We started with posters around LA, driving people to call our insurance hotline and visit our website. Instead of insurance, the hotline informed callers about the threat of gun violence and how they could take action.

Two weeks later, we replaced the posters with our campaign called #LouderThanGuns. This campaign gave the students and people of LA, individual ways to help put an end to gun violence.

We then created short documentaries about local students to help spread the message to social media.